Project Scope: 12 months

Project Members: Shu-Wei Chen

Primary Function: Religion package, coin bank

Role: Graphic Design, Packaging Structure Design, Business Strategy  

Tools: Photoshop, Illustrator

In Collaboration With Wei Duo Digital Creative Ltd. 

2018, Honorable Mention in Graphic Design Category, IDA International Design Awards, Los Angeles, USA

2017, Silver A Design Award in Packaging Design Category, A'Design Award & Competition, Como, Italy

Overview

During the Lunar New Year, most of the Taiwanese people have worship habits who always pray for riches and agriculture products such as cereal and tea in the God of Wealth temple. God of Wealth temple provides people with "Lucky Money" after they communicate with the Gods by throwing a pair of a wooden block called "Buei" in the air, and then a permit is given depending on how the Buei lands, this is because not everyone can obtain Lucky Money by this way. If People get Lucky Money, they can take it and place it in their own lucky position in the house or in the company. So we begin to think about how to make the package include agriculture products and how to make people can gain money by themselves. We try to make sure that people can keep their money after the package blessed by God. 

Unique Properties

In order to inherit, spread, and obtain a benefit through the temple culture, our design team is thinking about how to design the packaging including history knowledge of the temple, cultural background, and commercialization.

The package was designed with five different colors because of the Five-way God of Wealth, and each color has its own meaning. In Taiwanese culture, each person has their own zodiac. Each zodiac has a different Five-Phase Theory of Chinese numerology. So, people can choose the package which color belong to their zodiac.

Business and Design Process

1. Design Development

- Unique properties

- Five-way god illustrations

- Yellow prayer paper

- Teabag stickers illustrations 

- Package seal illustrations

- Physical packaging design 

2. Product Service

3. Value Proposition of Packaging Design

4. Business Strategy

5. Outcome

- Key learning

- Challenge

Physical Packaging Design

Width 100mm x Depth 100mm x Height 100mm

Five-way God Illustrations

Yellow Prayer Paper

Yellow prayer paper, people use it to communicate with the Gods and they have to burn it after they finish the communication.

Teabag Stickers Illustrations

Teabags, people can enjoy a cup of Taiwanese tea after praying in the temple. 

Package Seal Illustrations

Key Learning

From the past to now, Taiwan is full of religious culture. Many different temples were constructed here that you can see them. People went to the temple and prayed for good luck, peace, and success. But now, fewer and fewer young people want to do that. So, we would like to promote this culture through this package design and also remind young people that they should preserve their unique temple culture in Taiwan. 

Challenge

First, we have to design the structure of the package without using any glue. Second, drawing the Five-way God of Wealth, we need to visit the God of Wealth temple and sit in front of the wood carving statues to observe their features very carefully. We have to draw it again and again and to find out the best portrait which is in the line with their image.